What is KONY 2012? Inside the campaign that stopped the world
IF you’ve accessed Facebook, Twitter (#stopkony), Buzzfeed, Google or dial-up in the past 48 hours, you’ll know about KONY.
But what do you know about KONY?
KONY 2012 is a half-hour documentary, backed by Invisible Children, that’s tapping into the power of viral media to reach a global audience. It’s based on Joseph Kony – a warlord in Uganda responsible for the enslavement of more than 30,000 children.
Scroll down to watch KONY 2012
Over a period of nearly 30 years, the leader of the Lord’s Resistance Army has abducted children and forced the boys to kill their parents and turned the girls into sex slaves.
The aim of KONY 2012 is to make the man famous, “not to celebrate him, but to raise support for his arrest and set a precedent for international justice”.
Film-maker Jason Russell says Kony is the “most wanted man in the world according to the ICC”, and his documentary aims to put the name into every household’s conversation.
Since going live yesterday, tens of thousands of Australians have signed onto the cause and with millions of views worldwide, the video has certainly grabbed The Internet’s collective attention.
Is KONY cashing in?
But not everyone has fallen in love with KONY 2012. Some are raising doubts as to whether social media is an appropriate forum for advocacy and fund-raising.
Blogs, such as Visiblechildren.tumblr, implore people to research the facts before putting their names to the cause.
“Do I have a better answer? No, I don’t, but that doesn’t mean that you should support KONY 2012 just because it’s something. Something isn’t always better than nothing. Sometimes it’s worse.”
African expert Dr Tanya Lyons says it sounds like KONY 2012 is “cashing in” on a problem that’s been around for 20 years, and she warns that there is no simple solution.
“I love Australian democracy and isn’t it wonderful that we have the choice to click on this link to make us feel better,” the Flinders University senior lecturer told The Punch.
“But they’re not heroes for clicking on a link. They’re just lazy. And giving money won’t help.”
It stinks of easy answers, of foreign do-goodery, of over-simplistic interference that gives us all a nice warm fuzzy glow.
Tory Shepherd writes for thepunch.com.au
Who are Invisible Children?
Charity monitor Charity Navigator gives Invisible Children 2/4 stars for accountability and transparency, prompting concerns over how the not-for-profit organisation spends its money.
Invisible Children reports that in an official account of the $13.7 million raised in the 2010/11 financial year, $8.8 million was allocated for expenses – including filming costs, transportation and production.
Filmmaker Russell is one of the co-founders of Invisible Children – the organisation behind KONY 2012.
Jason Russell

The project began after he travelled to Uganda nearly a decade ago and befriended a local boy, Jacob, promising to bring an end to his suffering. In 2006, three years after Russell’s trip to Uganda, he co-founded Invisible Children as a not-for-profit organisation tasked with “advocacy and inspiring America’s youth to ‘do more than just watch’.”
For 26 years, Kony has led the guerilla group known as the LRA, a group responsible for mass abductions, murder, rape, torture and slavery.
He was indicted by 2005 by the International Criminal Court in The Hague, and late last year the United States sent 100 military advisers to help find Kony and bring him to justice.
Joseph Kony

Among the most horrific acts of the Kony regime is the abduction of tens of thousands of children. Russell’s film estimates the number at around 30,000; It’s reported elsewhere to be as many 66,000.
Kony is known to have turned abducted boys into child soldiers, forcing them to murder their own parents, and the abducted girls into sex slaves.
The film’s objective – to make Kony famous and bring him to justice by the year’s end – is shared by celebrities and politicians.
“I’d like indicted war criminals to share the same celebrity as me,” George Clooney is quoted as saying in the film.
KONY 2012 from INVISIBLE CHILDREN on Vimeo.
Tags: #StopKony, 2012, boy, girl, Kony, slaves, soliders, Uganda
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